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Tips for Improving User Review Scores

January 28, 2020
how to improve business reviews

If you want to know how to improve your business reviews, take note of these tips. Sometimes, reviews can be the final decision-making process

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How to Delegate Without Losing Control

January 23, 2020
effective delegation techniques

Becoming a strong leader takes negotiation skills. Implement these effective techniques to become a successful disciplined delegator.

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Data Protection Basics for Business

January 18, 2020
basic data protection principles

The General Data Protection Regulation (GDPR) represents the most significant change in data protection law since 1995. Learn the 7 basic data protection principles.

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How to Get More "Word of Mouth" Referrals

January 13, 2020
getting more word of mouth marketing

People underestimate the power of "Word of Mouth" as a marketing strategy. Learn how to raise awareness of your brand with some of these steps.

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Tips for Increasing User Reviews

January 8, 2020
how to increase your business reviews

Reviews can influence how consumers perceive a company or product. Use these tips to get more reviews so you can stand out from your competitors.

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How to Write a 1-Page Marketing Plan

January 3, 2020
one page marketing strategy

Use this guide as a roadmap to writing an effective marketing plan. It can be tough, but it's useful and can make or break your business.

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2020 Webpage Design Trends

December 29, 2019
latest webpage design trends

If you're looking to update your webpage, check out these latest trends and incorporate them on your company's website for 2020.

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How to Grow Your Social Media Audience

December 24, 2019
how to build up your social media

Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.

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Tips to Increase Sales Affordably

December 21, 2019
tips to increase sales affordably

Utilize these tips in your sales business plan to Increase your profit and sales without spending too much time, money, and effort.

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11 Easy Ways to Grow Your YouTube Subscribers in 2020

December 18, 2019
how to grow youtube subscribers 2020

Start 2020 off strong by reviewing these easy ways to grow your YouTube subscribers.

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Hiding Likes on Instagram will Affect Businesses and Influencers

November 25, 2019
how hiding likes on instagram will affect businesses influencers

Instagram's decision to hide likes on its platform is expected to create some big changes for both businesses and influencers. Here's how each of these groups could be affected.

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Turning your Instagram into a Business Profile

November 8, 2019
women holding phone with instagram

Discover the features Instagram has to offer that can help better your business.

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A Competitive Advantage Through Positive Customer Experience

October 22, 2019
block going from sad to happy

Are you interested in learning how creating a competitive advantage through positive customer experience can benefit your business? Click here for more.

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Keyword Research for PPC Ads: Pay Per Click Research

October 1, 2019
woman doing research

Keyword research for pay per click ads is one of the most impactful steps of creating an ad campaign. You need to have the best keywords organized in a way that makes sense.

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Creating a Low-Cost PPC Campaign in Adwords

September 18, 2019
woman smiling about savings

If you're wondering how to create a low-cost PPC campaign in Adwords, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.

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Converting Pinterest Account to Business Account

September 16, 2019
creating a pinterest business account 2019

Here's how to create a Pinterest Business account in 2019

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Ten Ways To Write An Email Blast Your Subscribers Will Love

September 9, 2019
woman smiling at email blast on her phone

If you want to experience the 4400% ROI of email, it’s time to create better emails. Focus on these ten aspects of your email blast to make your subscribers convert!

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It's Time to Create Your Holiday Campaigns

August 30, 2019
creating a holiday campaign

Believe it or not, now is the perfect time to start getting your holiday campaigns ready to go live. Here’s a quick list to get you prepared for your holiday campaigns.

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Decrease CPC on Google Ads: Tips to Lower Your Cost

August 29, 2019
little girl counting change

If you want to decrease your CPC on Google Ads, you need a strategy. Lowering your cost per conversion requires you to take four impactful steps, and we've got them outlined for you.

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Don’t Forget Your Marketing Basics

August 19, 2019
marketing basics

This should probably be titled don’t forget your common sense basics because when you’re marketing, I think just stepping back and putting yourself in the customers’ shoes goes a long way.

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How Hiding Likes on Instagram will Affect Businesses and Influencers

November 25, 2019
how hiding likes on instagram will affect businesses influencers

Instagram's decision to hide likes on its platform is expected to create some big changes for both businesses and influencers. Here's how each of these groups could be affected.

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Turning your Instagram into a Business Profile

November 8, 2019
women holding phone with instagram

Discover the features Instagram has to offer that can help better your business.

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Creating a Competitive Advantage Through Positive Customer Experience

October 22, 2019
block going from sad to happy

Are you interested in learning how creating a competitive advantage through positive customer experience can benefit your business? Click here for more.

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Keyword Research for Pay Per Click Ads: PPC Research

October 1, 2019
woman doing research

Keyword research for pay per click ads is one of the most impactful steps of creating an ad campaign. You need to have the best keywords organized in a way that makes sense.

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How to Create a Low-Cost PPC Campaign in Adwords

September 18, 2019
woman smiling about savings

If you're wondering how to create a low-cost PPC campaign in Adwords, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.

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Converting Pinterest Account to Business Account

September 16, 2019
creating a pinterest business account 2019

Here's how to create a Pinterest Business account in 2019

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10 Ways To Write An Email Blast Your Subscribers Will Love

September 9, 2019
woman smiling at email blast on her phone

If you want to experience the 4400% ROI of email, it’s time to create better emails. Focus on these ten aspects of your email blast to make your subscribers convert!

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Now's the Time to Create Your Holiday Campaigns

August 30, 2019
creating a holiday campaign

Believe it or not, now is the perfect time to start getting your holiday campaigns ready to go live. Here’s a quick list to get you prepared for your holiday campaigns.

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Decrease CPC on Google Ads: Tips to Lower Your CPC

August 29, 2019
little girl counting change

If you want to decrease your CPC on Google Ads, you need a strategy. Lowering your cost per conversion requires you to take four impactful steps, and we've got them outlined for you.

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Don’t Forget The Marketing Basics

August 19, 2019
marketing basics

This should probably be titled don’t forget your common sense basics because when you’re marketing, I think just stepping back and putting yourself in the customers’ shoes goes a long way.

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Twitter Launches New Layout

August 5, 2019
new twitter layout 2019

Twitter has launched an all-new layout for summer 2019

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17 Ways to Increase Website Performance

August 5, 2019
person using a stopwatch

Forget about bloated sites that take too long to load! Increase website performance with these 17 tips for both beginners and experts. 

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Changes With Facebook's Mobile Ads

July 22, 2019
Facebook mobile ads lines of primary text

The shift from desktop to mobile is growing by the minute, so it comes as no surprise that Facebook is currently seeking to improve the mobile ad experience with an update.

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Things Freud Can Teach You About How to Market

July 22, 2019
someone coming to a conclusion

When it comes to understanding the personality of your customer base, how can Freud help you to run a successful marketing campaign?

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Instagram Summer Post Ideas for Hotels

July 9, 2019
instagram post ideas for hotels

Engage travelers this summer with great posts on your hotel's Instagram!

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Using Instagram for Your Hotel

July 4, 2019
beautiful hotel in sunset

Instagram is one of the greatest opportunities your hotel can take advantage and it's free.

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Understanding the Need for and Uses of Branded Campaigns for PPC

July 8, 2019
building a brand

Branded campaigns are cheap and effective. This should be all you need to know to convince you to bid on your brands and boost your conversion rate.

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Adding Links to Instagram

June 24, 2019
instagram camera logo

The majority of social media channels allow businesses to include links in various areas of their sites, including the bio, stories, and most importantly - posts. Unfortunately, the same isn’t valid for one of the internet’s most popular social media networks - Instagram.

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SEO: Voice Search Guide

June 24, 2019
person using voice search

With the rise of Siri, Alexa, and other AI assistants in our homes, cars, and everyday lives, it’s not surprising that Google’s investing significant efforts into SEO voice search.

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18 Ways to Increase Engagement for Your Content

June 10, 2019
2 people hugging their computer

Follow these tips for creating engaging content this year. If your blog content or social posts have been struggling, this advice can help you improve engagement.

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3 Qualities Every Hotel Website Should Have

June 5, 2019
mobile friendly website

Don't miss the opportunity to stand out from your competition. Learn what the top qualities are in a hotel website.

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Hootsuite's New Composer

June 10, 2019
Hootsuite's New Composer

Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.

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Tips To Help Increase Email Response Rate

May 28, 2019
opening an email

Follow the advice in this article to help improve your email marketing campaigns and increase the email response rate.

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Top 3 Ways Inaccurate Business Listings Hurt Hotels

May 24, 2019
red car in front of beautiful hotel

You could be missing out on potential clients because somewhere online your address and phone number are completely inaccurate.

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How to Avoid Too Much Text in Facebook Ads

May 21, 2019
text in facebook ads

Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?

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How to Get Started: Hotel Marketing for Beginners

May 13, 2019
woman taking marketing notes

We have put together a getting started guide to hotel marketing for independent hotels hoping to increase traffic to their website and grow their businesses.

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Hotel Marketing Trends for This Year

April 15, 2019
woman on her phone waiting for hotel room

Increase brand loyalty, improve guest experience, and get more direct bookings by implementing these hotel marketing trends.

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The Best Tips for Incredible Photos Part 2

May 7, 2019
The Best Tips for Incredible Photos Part 2

If you're looking to save money on professional photography, don't fear! We are here to flesh out some tips on how you can invest just a little elbow grease and make your photos impeccable. Check out this second part on how to get incredible photos.

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Top Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags

The most popular mother's day hashtags on Instagram and beyond.

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How to Respond to a Negative Hotel Review

April 29, 2019
hotel front desk

Review sites and social media are tools that all travelers should use when looking for hotels to stay in. But what happens when you get a negative review?

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The Best Tips for Incredible Photos Part 1

April 9, 2019
The Best Tips for Incredible Photos Part 1

Hiring a professional photographer is worth the money but can be expensive and might take time to set up a shoot. If you are on a time crunch or looking to save money with a DIY project check out these easy tips for improving your amateur photography skills

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Is Your Hotel Website Designed For Success

February 18, 2019
person engaging in the hotel design process

A practical guide to hotel web design. Go forth confidently in the competitive world of digital marketing, turning your website visitors into hotel guests.

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How To Make Sense of Hotel Search Engine Marketing

April 1, 2019
person doing research

Learn these crucial hotel search engine marketing strategies to drive more traffic and steadily increase your hotel bookings throughout the year.

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Saving Time on Scheduling Content with Hootsuite Bulk Composer

March 20, 2019
Saving Time on Scheduling Content with the Hootsuite Bulk Composer

The Hootsuite Bulk Composer is a great tool for anyone who runs multiple social media accounts. The major benefit of this uploading tool is the time it saves you. Here is your step by step guide for using the Hootsuite Bulk Composer.

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3 Reasons You Should Use Explainer Videos

March 19, 2019
man writing formulas on whiteboard

Every single day, marketing strategies are adapting. Writing out your company's values and goals isn't enough. A lot of your potential clients, aren't going to read what you have to say. They would rather have you show them. Check out why you should use explainer videos to capture a newer audience.

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How ‘Users’ Will Take Your Business to the Next Level

March 18, 2019
woman doing user testing

Acquiring new business in today’s climate is only step 1. Once somebody purchases your product or service, they become users. It’s from there where, in the digital age, businesses set themselves apart.

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How to Engage your Audience: The Secrets Behind Connecting Brands and People

March 19, 2019
How to Engage your Audience: The Secrets Behind Connecting Brands and People

What is it that makes one stop scrolling on a newsfeed and read a caption? Why are we inclined to like individual posts and not others? Find out here.

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Top 3 Ways To Improve Your Hotel's Online Presence

February 4, 2019
social media web surfing laptop

Social media is always evolving. If you don’t roll with the changes, you could be missing out. Don't miss out on these tips to better your business.

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Paid Search for Hotels: Increase Bookings by Targeting Amenities

March 4, 2019
the marketing funnel

Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.

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Get More From Less Content

February 15, 2019
Get More from Less Content

Over the years organic reach on social media has declined drastically, in large part to the changing algorithms. Due to these new changes in social media, marketers also have to adjust. Read on to learn about a rising strategy that might be right for you.

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