The following is a guest blog post from Cat Nieves, who writes about some general social media strategies.
Twitter finally found its way into the fashion world recently, with the debut of its Twitter dress, seen on UK “X Factor” judge, Nicole Scherzinger. Created by CuteCircuit, the dress displayed tweets in messages lit up by 2000 LED lights woven into the dress. If you think that this choice in apparel was going too far, then you haven’t been paying attention to how much social media is playing a part in leveraging sales and marketing strategies for companies, on a global level. Samir Balwani, a technology strategist at Morpheus Media, recommends that companies utilize all social media outlets to their advantage– not just Facebook and Twitter, but YouTube and Pinterest as well. Starting a social media account with one of these networks is only a start. The true magic comes when you begin to use the accounts and apply some marketing strategies as you build your brand name. Noobie marketing strategists and brand ambassadors: this article’s for you.
Say It With Video
In terms of content, there’s a whole world of social media that is largely untouched by small businesses: video. We’re talking YouTube, Vimeo and SoundCloud. If you want to buy a car, you’re likely going to click on the Chapman Ford ad that has a video embedded in it, rather than a print ad that has a link connecting to a used car dealership’s site. Most companies prefer using HD quality filming equipment and professional editors, recording studios, etc. All of these extras are great, if you can afford them. Crowd source material from your fans and customers. Edit this material to produce a fun video that illustrates their customer’s experiences. GeniusRocket, a company that curates crowdsourcing projects and teaches marketing professionals how to apply crowdsourcing concepts and projects, offers great information on how to mine video from your fan base and create commercials from this shared media, legally and professionally.
Most companies who update their Facebook pages, usually do the same with their Twitter pages, if they use both, but too many brand ambassadors connect their Twitter pages to their Facebook fan pages. Every tweet automatically becomes a Facebook fan page post. This saves time, but Twitter and Facebook are two different networks that require two different types of formatting. Twitter works best for short form announcements and images. On Facebook, a company can post a gallery of images and tag fans and other brands in status updates and images. Balwani suggests marketing strategists should try posting their updates on Facebook and Twitter separately to see how well audiences respond to updates comparatively on Facebook as opposed to Twitter. Comparing your response rate and conversion rate between the two media outlets can inform you as to why one outlet is doing better or worse and what you can do differently to improve your conversion rates.
Set Practical Goals
Most marketing strategists and brand ambassadors want to watch their companies’ brands become an overnight success and get instant gratification with numbers of “likes” and “followers” in the thousands. Jasmine Sandler of Clickz.com suggests that strategists and ambassadors set and define practical goals that can be met over time, such as introducing your product and getting media sites and fans to start talking about your products. Generate some buzz after a month and then set higher goals to engage in social interactions that will then drive social traffic to your companies’ site.
Cat has made it her mission to incorporate social media and fashion as a genre all its own. She’s a real technista.