x SearchSprout™ - E-Marketing Associates - Online Marketing Products for Independent HotelsE-Marketing Associates – Online Marketing Products for Independent Hotels

SearchSprout™

SearchSprout™ Essential/Core/Foundation

SearchSprout™ is ideal for independent hotels who want to increase direct bookings through improved search engine visibility and improve social media outreach.

SearchSprout™ combines vital Social Search Optimization (SSO 3.0) and social media components into one comprehensive product developed exclusively for independent hotels who want to increase direct bookings, decrease reliance on 3rd party intermediaries, and achieve the best ROI.

SearchSprout™ – Lite & Standard

SearchSprout™ Lite & Standard are ideal for independent hotels who have attractive up-to-date websites but lack search engine/social media visibility and/or tablet/mobile optimized designs, which are key to increasing direct booking revenue.

SearchSprout™ – Lite

Comprehensive Setup
Website audit, Google webmaster tools and Analytics integration, XML sitemap, anchor text link mapping, 301/404 redirects, robots.txt file, .htaccess, and social media icons

On-Page Optimization

  • Page rank check
  • Keyword analysis and ranking
  • Meta tag & image tag optimization
  • Page content optimization
  • Landing page development
  • Lifestyle article blog installation
  • Lifestyle article editorial calendar development
  • (2) Lifestyle article per month (writing/publishing)
  • Google+ Local Listing (create new page, or update existing)

Review Site Monitoring

  • TripAdvisor reviews
  • Yelp reviews

SearchSprout™ – Standard

On-Page Optimization – Same as “Lite” plus…

  • (3) Lifestyle articles per month (writing/publishing)

Off-Page Optimization

  • Directory Submissions – Your site will be submitted to various free directories. Directory submission is an effective link-building method. Benefits include; increased link popularity, help drive more traffic to site from search engine robots, get listed in major search engines, increase brand building and more.
  • >Social Bookmarking – SEO Lifestyle Articles will be published on five (5) of the top Social Bookmarking sites like Digg, Stumbleupon, Delicious and more. This link building strategy strengthens keyword presence and increases referral site traffic from SBM sites by linking back to your website.
  • Targeted Anchor Text – Anchor text will be added to blog articles to improve page relevance and boost site ranking.
  • Google+ Local Optimization – Ongoing optimization to drive traffic and increase fan base.
  • Ongoing Analysis & Optimization – Review web analytics and make necessary modifications to meta tags and website content to improve keyword rankings, A/B testing (as needed), adding “Share This” widget to interesting content, monitor Google+ Local reviews, and more.

SearchSprout™ – Plus, Premium & Platinum

SearchSprout™ Lite & Standard are ideal for independent hotels who have attractive up-to-date websites but lack search engine/social media visibility and/or tablet/mobile optimized designs, which are key to increasing direct booking revenue.

SearchSprout™ – Plus

On-Page Optimization – Same as “Standard” plus…

  • (3) Lifestyle articles per month (writing/publishing)

Off-Page Optimization

  • Lifestyle article publishing on Top-5 Social Bookmarking sites like Digg, Stumbleupon, Delicious and more

Social Media Channel Management (2 channels)

  • Facebook or Google+ (Choose 1)
  • Twitter, Google+ Foursquare, Instagram, Pinterest, YouTube, Flickr or LinkedIn (Choose 1)

SearchSprout™ – Premium

On-Page Optimization – Same as “Standard” plus…

  • (4) Lifestyle article per month (writing/publishing)

Off-Page Optimization

  • Lifestyle article publishing on Top-10 Social Bookmarking sites like Digg, Stumbleupon, Delicious, Newsvine, LiveJournal and more

Social Media Channel Management (4 channels)

  • Facebook
  • Google+
  • Twitter, Foursquare, Instagram, Pinterest, YouTube, Flickr, LinkedIn (Choose 2)

SearchSprout™ – Platinum

On-Page Optimization – Same as “Standard” plus…

  • (4) Lifestyle article per month (writing/publishing)
  • (4) Hotel blog articles (hotel-specific or area happenings) per month (writing/publishing)

Off-Page Optimization

  • Lifestyle article publishing on Top-15 Social Bookmarking sites like Digg, Stumbleupon, Delicious, Newsvine, LiveJournal and more

Social Media Channel Management (7 channels)

  • Facebook
  • Google+
  • Twitter, Foursquare, Instagram, Pinterest, YouTube, Flickr, LinkedIn (Choose 5)

All SearchSprout™ products include Quarterly Strategy Refinement Meetings with an Account Manager. Items covered during the call include:

  • Google Analytics review
  • Online presence analysis
  • Social media analysis
  • Review site analysis
  • Desktop/tablet/mobile site improvement suggestions