x RevRock-It™ - E-Marketing Associates - Online Marketing Products for Independent HotelsE-Marketing Associates – Online Marketing Products for Independent Hotels

RevRock-It™

Developed exclusively for Independent Hotels and Resorts, RevRock-It™ will increase direct bookings, decrease reliance on 3rd party intermediaries, and deliver the best ROI. RevRock-It™ is the only product of its kind that blends essential components into a single product that sets the new online marketing ROI standard.

Whether your property is a small hotel or large resort, RevRock-It™ will deliver results beyond your expectation at a price that is within your budget.

Component

  • 100% Responsive Website (3-Screens)
  • CMS Modules (Specials, Calendar, Area Guide)
  • Professional Copywriting
  • Social Search Optimization (SSO) 3.0
  • Lifestyle Article Blog
  • Lifestyle Article Writing & Optimization
  • Social Bookmarking
  • Website/Mobile Updates*
  • Landing Page Development
  • Photo Tagging (Flickr)
  • Site Architecture Audits
  • Performance Analysis Reporting
  • Marketing Refinement Calls

Lite

  •      2 x mo.
  •    Monthly
  •    Monthly
  •   Quarterly

Standard

  •      3 x mo.
  •    Monthly
  •    Monthly
  •   Quarterly

RevRock-It™ Plus

  •      4 x mo.
  •    Monthly
  •    Monthly
  •   Quarterly

*One (1) hour per month

Social Media Management

Channel

  • Facebook
  • Google+ /Maps Optimization
  • Twitter
  • Pinterest
  • Instagram
  • Foursquare
  • YouTube

Lite

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Standard

  • Choose 1
    Additional
    Channel

RevRock-It™ Plus

Review Monitoring

Channel

  • TripAdvisor
  • Yelp
  • Google+
  • Facebook

Lite

Standard

RevRock-It™ Plus

 

Paid Search Management**

Channel

  • Facebook Ads
  • Google AdWords
  • Yahoo!/Bing Ads
  • Retargeting

Lite

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Standard

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RevRock-It™ Plus

**Set up fees and ongoing “click” charges paid separately via customer credit card

Net Revenue Optimization (NRO)

Component

  • Exit Page Conversion Optimization
  • Conversion Funnel Analysis & Optimization
  • Assistance Selling “Hard to Fill” Room Types
  • Special Offer Development
  • Social Media Contest Development
  • Email Marketing Campaign Development
  • A/B Website Testing
  • A/B Social Media Post Testing

Lite

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Standard

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RevRock-It™ Plus

 

 

  • RevRock-It™ Component Descriptions

  • 100% Responsive Website (3-Screens)

    All website products are designed for 3-screens (desktop, tablet and mobile) and are 100% responsive. Furthermore, each website is engineered to the latest standards and optimized for popular web browsers including; Chrome, IE, Firefox and Safari.

  • CMS Modules

    The following user editable proprietary modules are included; Special Offers – Create special offers that can be linked directly to booking engine, Local Events Calendar – Add exciting local events and photos for visitors to browse, Area Guide – List restaurants, bars, shopping, dining and more on our proprietary Foursquare/Google Maps-based system.

  • Professional Copywriting

    Skillful content producers will compose engaging text that compels visitors to book.

  • Social Search Optimization (SSO) 3.0

    Comprehensive, ongoing SSO is essential to effective search engine marketing. SSO sharpshooters work continually to assure the website ranks on the first page for all targeted keywords.

  • Lifestyle Article Blog

    A blog is included for lifestyle article posts.

  • Lifestyle Article Writing & Optimization

    Skillful content producers write compelling, search optimized lifestyle articles based on area happenings for the Blog. Anchor text & schema markups are incorporated into all blog articles to enhance page relevance, strengthen keyword effectiveness, and increase the click-through-rate on search engines.

  • Social Bookmarking

    All lifestyle articles are published on StumbleUpon, one of the most popular Social Bookmarking websites. Social bookmarking strengthens keyword presence & increases referral site traffic.

  • Website/Mobile Updates

    All products come with up to one (1) hour of updates each month.

  • Landing Page Development

    During the course of SSO, strategic landing pages with keyword-rich content will be created based on the target audience, keyword relevancy and searcher intent in order to drive organic traffic and increase conversion rate.

  • Photo Tagging (Flickr)

    Customer provided photos are uploaded to existing Flickr account and keyword-rich titles and descriptions are added to each photo to drive brand awareness, encourage engagement, and boost photo rankings in organic search results.

  • Site Architecture Audits

    EMA will perform ongoing website audits throughout the course of SSO to improve overall site performance, enhance search visibility and provide an optimal user experience.

  • Performance Analysis Reporting

    SSO team will review web analytics and keyword rankings with customer during regularly scheduled calls to measure progress, reevaluate goals and provide expert suggestions.

  • Marketing Refinement Calls

    EMA account manager will schedule quarterly calls to review program progress, review analytics, discuss celebrations, challenges, and areas of opportunity.

  • Social Media Management

  • Facebook

    Facebook channel setup, profile optimization, specialized local area research for post ideas, development of memorable/sharable content, social engagement, ongoing channel maintenance, create and manage ad campaign to gain new audiences and expand post reach, and outreach to grow and enhance social network.

  • Google+ /Maps Social Optimization

    Google+ channel setup, profile optimization, specialized local area research for post ideas, development of memorable/shareable content, social engagement, ongoing channel maintenance, and outreach to grow and enhance social network.

  • Pinterest

    Pinterest channel setup, profile optimization, specialized local area research for pin ideas, development of memorable/sharable pins, social engagement, ongoing channel maintenance, and outreach to grow and enhance social network.

  • Twitter

    Twitter channel setup, profile optimization, specialized local area research for tweet ideas, development of memorable/sharable content, social engagement, ongoing channel maintenance, and outreach to grow and enhance social network.

  • Foursquare

    Foursquare channel setup, ongoing channel maintenance, upload specials created by the customer.

  • YouTube

    YouTube channel setup, ongoing channel maintenance, upload videos provided by the customer, outreach to grow and enhance social network.

  • Review Site Monitoring

  • TripAdvisor

    TripAdvisor is an essential channel that requires frequent attention. When a user review is posted that needs a management response, EMA will inform Customer of such reviews.

  • Yelp

    Like TripAdvisor, Yelp is an important channel to monitor that can have a direct impact on guest bookings. When a user review is posted that needs a management response, EMA will inform Customer of such reviews.

  • Google+

    Google+ is becoming increasingly important when it comes to customer reviews, and EMA will monitor the Google+ Local page and inform Customer of reviews that require management responses.

  • Facebook

    Facebook is important when it comes to customer reviews, and EMA will monitor the Facebook and inform Customer of reviews that require management responses.

  • Paid Search Management

  • Facebook Ads

    Develop, manage, and optimize strategic ad campaigns to increase fanbase and engagement.

  • Google AdWords

    Develop, manage, and optimize ad campaigns to increase conversions and maximize ROI. Ongoing campaign maintenance includes in-depth keyword research, unique ad copy writing, custom landing page development, report tracking, and ad
    refinement.

  • Yahoo!/Bing Ads

    Develop, manage, and optimize ad campaigns to increase conversions and maximize ROI. Ongoing campaign maintenance includes in-depth keyword research, unique ad copy writing, custom landing page development, report tracking, and ad refinement.

  • Retargeting

    Retargeting (a.k.a. behavioral remarketing) is a form of online advertising that targets previous website visitors to your web site who did not purchase. Retargeting is cookie-based technology that “follows” previous visitors as they browse the web. Retargeting keeps your ad in front of those who have shown an interest in your website but did not purchase, thereby improving the conversion ratio.

  • Net Revenue Optimization (NRO)

  • NRO Consulting (Basic)

    — Exit page conversion optimization

    — Conversion funnel analysis & optimization

  • NRO Consulting (Intermediate)

    — Exit page conversion optimization

    — Conversion funnel analysis & optimization

    — Recommendations on how to sell “hard to fill” room types

    — Special Offer idea generation/development

  • NRO Consulting (Advanced)

    — Social Media contest development

    — Email Marketing campaign development

    — A/B Website testing

    — A/B Social Media post testing

    — Exit page conversion optimization

    — Assistance Selling “hard to fill” Room Types

    — Special Offer idea generation/development

    — Conversion funnel analysis & optimization