This is the newest edition to a series of posts that started with the trend-setting city of Los Angeles, then moved to the winter cold streets of Chicago and is now entering the exhilarating environment of Las Vegas to show you which hotels have joined the latest trend in location based marketing.
For those of you that may have missed any previous posts, you should know that today’s social savvy travelers are checking into hotels in more ways than one — at the front desk and on Foursquare. With over 4.5 million registered users, a number of businesses that were once skeptical of the location based check-in trend now see incredible value in the popular platform. This is especially true for those within the hospitality industry. According to research, hotels have been slow in adopting this new form of social media marketing, but with its rising popularity, an increasing number of properties, both big and small, are checking in on the Foursquare fun. And now, with the recent addition of a photos and comments feature, Foursquare is becoming the perfect companion to Twitter, Facebook and YouTube to help your hotel increase its social presence.
To no surprise, Las Vegas is filled with an astonishing number of hotels and resorts that are active on Foursquare (And any other social media platform available), so for this city I stuck with a group of properties that would display the largest variety of offerings and that stood out from the crowd — which is hard to do in a place like Las Vegas.
Wynn Hotel & Casino – Las Vegas, NV
Show this check in at the Blush Boutique nightclub podium to receive a complimentary glass of champagne! Management reserves rights.
Holiday Inn Las Vegas – Las Vegas, NV
Non Team Member Mayors will receive 50% off their first night stay and complimentary Breakfast!
Planet Hollywood Resort & Casino – Las Vegas, NV
Show this check-in to the Total Rewards Center to receive a coupon for 2 for 1 drinks at the Heart Bar!
Caesar’s Palace Hotel & Casino – Las Vegas, NV
Show this check-in at the Total Rewards booth to receive a coupon for a free 16 oz. cup of coffee with purchase of a dessert pastry at Payard Pâtisserie & Bistro.
Paris Las Vegas Hotel & Casino – Las Vegas, NV
Show this check in to the Total Rewards booth to get a coupon for $5 off your entrée at Le Burger Brasserie.
The Palms Ghost Bar – Las Vegas, NV
Two VIP All Access Passess for the mayor! (All access pass grants you free access. Must show that you are the mayor of the at the Will Call window. Offers are valid only on Fridays and Saturdays)
Is your property ready to check-in on the fun?
Although this post focused on Las Vegas, we plan on developing a similar list for every major city throughout the United States. That being said, if you would like to share hotel Foursquare offers you have seen, feel free to write about them in the comments section below.
Written by Jacquelynn M.