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EMA NEWS • February 2010
In This Issue
Tech Tip
Product Review
Featured Service

Facebook’s Major Redesign – Focusing on Search Relevancy

Sorting through information is relatively simple on sites like Twitter and YouTube, and now that Facebook is getting up to speed, their continued dominance as the most powerful marketing tool on the Internet is virtually guaranteed. The largest social media site on the Web is about to implement a major redesign of its homepage, with its primary focus being search relevancy. Having just celebrated a sixth birthday while surpassing 400 million users, Facebook is about to make it even easier for marketers to target their highly sought after users.

Facebook’s new homepage has a much larger and more prominently displayed ...

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  Tech Tip

Updating to Internet Explorer 8

Google announced last week that its applications such as Google Docs would no longer be supported by IE6 beginning on the first of March. Given that it’s estimated some 45 million Americans are still using version 6 of Microsoft’s Internet Explorer Web browser, Google is pushing for everyone to upgrade to IE8.

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  Product Review

Tattler Reputation Management Application

Tattler (http://tattlerapp.com/) is a free brand/reputation management monitoring system that finds content being written up and discussed about your company on the Internet. Using semantic Web technologies, this one application mines news, websites, blogs, multimedia sites and other social media to find out what organizations and consumers are saying about your company and its products. Easily allowing you to filter, organize and share content, the services Tattler provides are a must for staying on top of your company’s image in the rapidly changing online marketplace.

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  Featured Service

One_Mobile – Mobile Device Syncing for E-mail, Calendar & Contacts

EMA is set to offer two-way push synchronization of e-mail, calendar and contacts for your mobile device. Freeing users from their desktops while providing access to data anytime, anywhere, one_mobile supports the Apple iPhone, BlackBerry (via AstraSync) and Windows Mobile devices.

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