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EMA NEWS • april 2010
In This Issue
Tech Tip
Product Review
Featured Service

Booking Hotel Rooms on Facebook

Facebook’s 400-million-and-counting users can now book hotel rooms through the most dominant social networking site on the Internet.  Utilizing the site as a platform and building a proprietary application, your hotel can now be exposed to a wider audience.  A variety of hotels have implemented proprietary applications, and are already finding tremendous amounts of success.  With Facebook’s ever-expanding popularity, this powerful marketing trend will only continue to grow.  Hotelier’s that are not effectively utilizing their business page (and those who still have not created one) are going to start losing market share at an alarming rate.   

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  Tech Tip

EMA's New Customer Service Portal

This month we’re launching our easy-to-use customer service portal that lets you send website updates and general inquiries directly to our production department 24 hours a day.  This convenient and valuable service gives you one-on-one access to our highly-trained and talented team members, and will allow you to collaborate on your project in a cost-effective manner.

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  Product Review

Foursquare
www.foursquare.com

Location-Based Social Media Marketing
Foursquare is a social network that is based on location.  Using smart phones, the site allows users to let their friends know that they have arrived at a particular business, which in turn gets people talking about your brand.  This new location-based social media marketing avenue is an emerging trend, and is yet another way your business can leverage the Internet to increase sales.

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  Featured Service

ShareThis
www.sharethis.com

ShareThis is a widget that can be embedded on your website and allows site visitors to easily e-mail content to friends, send links as text messages, or post content to social networking sites.  By sharing the interesting things they find on your site, web surfers help spread information about your company in a highly efficient manner, dramatically increasing the reach of your message.

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