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EMA NEWS • August 2009
In This Issue
E-mail Marketing
Tech Tip
Product Review
Featured Service

Leveraging the True Power of the Internet

Having a fully optimized website is the most cost-effective way to separate yourself from the competition while simultaneously offering a virtually limitless ROI. With a comprehensive view of the competitive landscape and insights into keyword search terms for your business and its particular market, Search Engine Optimization (SEO) leverages the true power of the Internet.

By maximizing online visibility your company will increase traffic to its site, which in turn and over time generates more revenue. With search engine queries continuing to be the largest component of online advertising revenue, companies that fail to see beyond the relatively modest investment online marketing companies charge to optimize a site will steadily lose more and more business to the companies that do.

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  Tech Tip

How to Share Files with Anyone from your EMA WebMail Interface

By now you’ve probably had a chance to use one_storage, the online file storage feature within WebMail. We recently added a new feature to one_storage called “link sharing” giving you the ability to share one or more files with friends, colleagues, vendors, or clients by simply sending them a link to the content -- great for large files! No more dealing with email attachments and worrying about file size limitations.

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  Product Review

Bing.com – a Review of Microsoft’s New Search Engine

Microsoft’s new search engine, Bing, went live early in June to mixed reviews. Showcasing a beautiful background from around the world that changes daily and provides interesting bits of trivia about the area when your cursor hovers over the right spot, bing offers a number of cool features. But ultimately it has a lot of work to do to catch up with Google.

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  Featured Service

Search Engine Optimization – the Key to Successful Online Marketing

Competition in the marketplace has never been tougher than it is today, and simply having a website up online is counterproductive. Google indexes billions of sites, so in order for yours to stand out it has to be found through organic search…and the way to accomplish this is through Search Engine Optimization (SEO), which is the key to successful online marketing.

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