Take a look at the newest Old Spice campaign…still questioning the power of social media? In a matter of days, Old Spice took over the social media realm with a set of viral videos that strategically targeted the right mix of influential bloggers, celebrities and everyday fans.
The campaign started with a few commercials featuring the overly masculine, yet very comical Old Spice guy, played by Isaiah Mustafa. After these commercials went viral, the creative minds behind the ads, Wieden+Kennedy, decided to take the campaign to the next level. Sticking to the original theme of the commercials, the Old Spice team created a series of videos with the Old Spice guy personally thanking fans for promoting the brand and also answering fan questions that were posted on different social networking outlets. Within hours Old Spice received a multitude of tweets and Facebook posts from people hoping to receive their own personalized video from the Old Spice guy himself.
Social media is taking over. Old Spice left these videos in the hands of the people, and the fans essentially became brand ambassadors for Old Spice by sharing these ads with friends and writing positive reviews about the new campaign. Within a day, these very personalized, comical videos reached the computer screens of hundreds of thousands of internet users. It’s safe to say we have come a long way from the pony express days.
As seen through the Old Spice campaign, there is a gold mine hidden within the Internet, and it’s important to take advantage of this new social media revolution because it is only getting bigger.To get started with your own videos, all it really takes is a strategy, a flip camera and a few willing fans. So it’s time to jump on the social media train before it passes you by with your competition on board. With the right strategy, this relatively new medium will give you the power to create a network of fans that will embrace and promote your business on a grassroots level.
There is one last thing to be said about Old Spice, a brand that has been around since 1930s…who said you can’t teach an old dog new tricks?
Written by Jacquelynn M.
