Mobile Phones
Mobile Phones & How They’re Changing Business in the Social Media Arena
Seems like ages ago that we made and received all of our calls on a landline telephone, doesn’t it… It’s taken roughly a decade and a half for mobile phones to become an essential part of our daily lives. But it’ll take nowhere near that amount of time for these mobile devices to dramatically change the way your marketing department utilizes the social media arena to generate revenue.
Current Mobile Phone Activity
The average American spends 2.7 hours a day browsing the internet with their mobile phone. This is a substantial amount of time when you think about it, and the businesses that leverage this ever-growing and lucrative market will be the ones that thrive in our uncertain economic future. It’s estimated right now that there are 2 billion cell phones worldwide, and 93 percent of U.S. adults own at least one. As the price of smart phones continues to drop and the availability of Internet access becomes more common on standard cell phones, the number of on-the-go people using their mobile phones to log onto websites is only going to increase.
Facebook Is at the Center of it All
Facebook is rapidly closing in on half a billion users. They add about another million every single day, and with this kind of global marketing reach the opportunity to increase brand awareness has never been easier. At the moment, there are more than 100 million active users accessing Facebook through their mobile phones. The number of cell phone users in general connecting to Facebook with a mobile phone increased by 112 percent from a year ago, while Twitter experienced a 347 percent jump. These potential clients are twice as active on the site than non-mobile users, and socialize 12 percent more than those who log on via a computer.
To Learn More
To learn more about how your company can utilize mobile phones to leverage the social media arena and dramatically increase revenue, contact E-Marketing Associates at (866) 929-4963.
Product Review
Flock
The Social Web Browser
Flock is a simple yet cutting-edge web browser that allows you to discover the very best that the Internet has to offer. It does so by keeping you in constant contact with your inner circle’s Facebook and Twitter updates. Once it is downloaded, Flock’s sidebar streams comments and updates so that you can always be connected with your friends and family—no matter what you may be researching or working on.
The Design, Features & Search Capabilities
Flock is minimal by design, which makes it easy to customize your web browser while still enjoying a clutter-free browsing experience. With the click of a button you can open the sidebar to access the latest social activity of your friends, share web pages, photos and videos, update your status and of course make comments—all of which can be done from anywhere on the Internet.
Built with the same code as Google Chrome, which is as cutting-edge and lightning fast as web browsing gets, Flock also features Google search results from your Facebook and Twitter friends. The browser looks through past status updates, comments, tweets and photo uploads to see if your search query matches anything that’s recently been discussed by those closest to you. More often than not it’s those you know that have the first-hand, reliable, and/or inside information that you’re really looking for.
Conclusion
Billing itself as the only sleek, modern web browser with the built-in ability to keep you up-to-date with your Facebook and Twitter friends, Flock offers a variety of ways for businesses to monitor their image and generate revenue in the social media arena. By allowing your company to easily stay on top of the discussion about its products and/or services, marketing and promotional decisions can more easily be made with the fastest, simplest, and most friendly web browser on the Internet.
To Learn More
To learn more about how your company can utilize Flock to monitor its image on Facebook and Twitter, contact E-Marketing Associates at (866) 929-4963.
Tech Tip
Is Your Website Mobile Ready?
Whether your company realizes it or not, mobile website development is the most compelling challenge it’ll face in the near future. Though mobile web is still in its infancy, the trend is growing and everyone with a website needs to get into the game as soon as possible.
mobiReady
The mobiReady testing tool evaluates a website’s mobile-readiness. Simply type in your URL and the site will give you a free mobile ready quality score. In addition, it will provide a visual of your site on a mobile phone along with variety of other important details. Follow the link below to find out how prepared your website is to take advantage of the next online revolution.
www.mobiready.com
