An Easy-to-Use & Incredibly Powerful Marketing Tool
For those of you out there who count their business among the lone holdouts that are hesitant to enter into the social networking arena, it’s time to learn just how easy-to-use this incredibly powerful marketing tool actually is.
Social networking is growing at a phenomenal rate for a variety of reasons, but primarily because it provides uncomplicated exposure that gives one the power to be heard around the world in an instant. With over 300 million active users Facebook is the most dominant social networking site, and the fourth most popular website on the entire Internet. More and more people are using this unique site to spread valuable information about everything, so businesses that fail to leverage it to their advantage will continue to lose market share to those that do.
Signing Up & Getting Started
All one has to do is enter some basic personal information (all of which can be made public or private) and click a confirmation e-mail. Once you’re logged on you’ll see a page that has your News Feed on it, which lets all the friends you’ll eventually make know what you’re currently up to.
Next near the top of the page you’ll find the Profile tab, which when selected will allow you to create a profile for an individual person. From here you’ll be able to create a Fan Page for your business, which can be administered by its original creator (you) or another Facebook user (an employee) that you’ve given permission to do so. In addition, you can also select the Advertising link near the bottom of the page, which leads you to a Pages link where you’ll then be able to Create a Page or Manage Your Existing Page.
Along with these basics, Facebook allows you to upload pictures and video content, as well as join as many user groups that you feel share similar interest as your company’s.
More Than 350,000 Valuable Applications
Another reason Facebook is so popular is its more than 350,000 valuable applications. Created by thousands of third-party developers around the world, there are endless amounts of contests, games, quizzes, raffles, etc., which your company can use to generate interest and/or sales in what you’re currently offering.
A Modern Public Place
Facebook is a cultural phenomenon and a modern public place in which people meet, converse, play, share and basically do everything that they would in the real world. Its networks include your geographic location, high school, alma mater, yoga class, book club and just about anything you can imagine. And everyday more than half a million people sign up for a profile.
To Learn More
To learn more about how Facebook can help your company market its products and/or services to its more than 300 million users, contact E-Marketing Associates at (866) 929-4963.
Product Review
ShareThis
A Handy Little Application
ShareThis is a simple Java Script-based widget that can be embedded on your website. Once installed, visitors will be allowed to e-mail content to friends, send links as text messages, or post content to social networking sites like Facebook… So basically what this handy little application does is make it super easy for your site’s visitors to share the interesting things they find on your site with their friends and family.
Research has shown that nearly 70 percent of web surfers share site information via e-mail. And with the ever increasing use of social networking sites like Facebook, Twitter and YouTube, more and more content is being shared all the time. Adding the ShareThis widget to your website allows customers to distribute your content to virtually the whole web in an instant, dramatically increasing the reach of your message.
That’s Really Easy to Use
Using a simple drag-and-drop capable configuration tool that allows you to setup the widget in just a couple of minutes, this application is easy-to-use and its appearance can even be adjusted to whatever preferences you choose. ShareThis also lets you know when particular content was shared, and even the percentage of visitors doing the sharing. This insightful information can then be used to help focus your marketing message, with the ultimate goal of course being to increase revenue.
Conclusion
With a clean-looking interface and reliable reporting data, ShareThis is a valuable sharing network that is growing in popularity and which every website should be using. For more information visit their website at www.sharethis.com.
Tech Tips
Your Enhanced Webmail Address Book
A new and improved Address Book has been released for your web mail service that features an easier-to-use interface, photo support, and auto-linking of mailing addresses to a web-based map. Below you’ll find a list of features and instructions, and we’ve also prepared instructions with illustrative screenshots.
Features & Benefits:
- Easy-to-Use Interface & Enhanced Look & Feel
- Drag-and-Drop Contacts
- Photo Support
- Improved Contact Searching
- Mailing Addresses Automatically Linked to Web-Based Map
- Easy Importing of Contacts from Your Existing Address Book Application
To Access Your Address Book:
- Log into your webmail.
- Click on the “Contacts” icon on the top-left side of your one_mail tab.
- Begin creating or importing your contacts.
Note: If the Contacts icon is not visible in your web mail, you may need to set your web interface to the latest version. Click “Options” in your web mail and then select “Preferences.” For the Web Interface option, select “Yes, enable the new features” and then click Save. The contacts icon should now be visible.
Service of the Month
Call Tracking
Call Tracking is a unique marketing tool that allows you to get the most bang for your advertising buck. Many companies today are still blindly throwing dollars at a variety of medium with the hopes of generating new business. What Call Tracking does is allow your online marketing company to accurately measure the most efficient form of advertising that is generating your business the most leads and sales. Utilizing separate 800#s, Internet marketers can track specifically where all new business is coming from.
Dynamic Phone Number Replacement
Whether using billboards, print ads, online banners or Google ads, online marketing companies use dynamic phone number replacement to measure response rates. With this valuable information in hand, your business can reallocate its budget to focus on its most lucrative forms of advertising, thereby increasing sales and giving you maximum ROI.
Detailed Analytic Reports
Call Tracking also provides detailed, real-time phone call analytic reports, which include data on call volume, routing, duration and much more, all of which is done to establish which ads generate the most leads.
To Learn More
To learn more about how your business can utilize Call Tracking to maximize your advertising budget, contact E-Marketing Associates at (866) 929-4963.
