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There's a reason why most books are published in a handful of standard fonts, and that reason is to optimize readability. If you can imagine your favorite novel written in a script font, you'll realize why the same rules of thumb apply when designing your web site (as well as your collateral material).

Here's an example....(we've used 2 script fonts just in case your computer is missing one!)

1. The quick brown fox jumps over the lazy dog. (Arial)

2. The quick brown fox jumps over the lazy dog. (English Vivace)

3.The quick brown fox jumps over the lazy dog. (Bradley ITC)

One of our most frequent design requests is to use unusual, new or different fonts (as in samples 2 and 3 above) in body copy. Because of variations between systems (Mac, PC, Sun, etc), the choices for screen fonts which can be viewed universally are limited to the following:

Courier:

1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Times Roman:

1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Georgia:

1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

-------------------------------------------------------------------------------------------------------------

Arial / Helvetica:

1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Verdana:

1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Tahoma:

1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz


When you're thinking of what font to use for your site's body copy, the number one consideration should be readability.