Tubac Golf Resort & Spa

Premium/ Full Service Hotel
1 Avenue de Otero Road
Tubac, AZ 85646

www.tubacgolfresort.com

The Challenge:

Tubac had a functional but outdated website, so the resort was ready for an updated look with search engine friendly content to help improve branding, create new revenue, and gain greater exposure. In addition, the rise in social media forced Tubac to rethink their marketing strategy and adapt to today's tech savvy travelers through the social web.

The Strategy:

After researching Tubac's opportunities and identifying their target market, our team developed an integrated strategy that focused on mixing ease of use, aesthetics and content in a way that would appeal to today's 21st century leisure travelers and create a greater presence throughout the web. In addition, we found the social media channels that Tubac's target audience use most often so that the resort could strategically tap into the social web to help build brand awareness, ultimately increasing traffic and leads.

The Solution:

By giving Tubac's core amenities extra attention, our team developed an attractive, easy to use website with the colors, look and feel that caters specifically to their target audience, including golfers, wedding enthusiasts and leisure travelers. Additionally, we built Tubac's social profiles with the same branding as their website so the property now has a valuable presence on the social web to help spread their image and increase their influence.

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