Maximize Hotel Revenue in the World of Many Screens
After reading three articles on the advancement of multiple device interaction in the hospitality industry written by Hotelmarketing, Vizergy, and Tnooz, it became clear that hoteliers need to assist guests in accomplishing guests’ goals (researching, booking, entertainment, contacting, etc.) while considering guests’ locations and times in order to increase bookings and increase brand loyalty. Today, consumers research and book rooms on multiple devices. Along with the advancement of technology and demand for convenience, consumers...
read moreIs personalization the key to increasing hotel reviews?
This week, TripAdvisor launched Review Express, a new system that ultimately aims to increase the amount of content on the popular travel review site. The free service allows hoteliers to upload guests’ email addresses in bulk (up to 1,000 at a time) and then send out an email encouraging these guests to leave reviews of their experiences. A tiny glimmer of light in the continuous problem of ensuring reviews on the site are legitimate, Review Express acts as a review verification system of its own since someone directly from the hotel is...
read moreHow to Implement Mobile Marketing in your Business Venture
The following is a guest blog post written by our friend Christian, co-founder of elMejorTrato.com, the fastest growing aggregator in Latin America. The goal of all entrepreneurs is to attract new customers and generate revenue for their businesses. During this process, however, we encounter an interesting problem that needs to be solved: How do we reach new clients with an effective marketing strategy? It is hard enough to implement a new marketing strategy with an unlimited spending budget…and having a small budget provides an even greater...
read moreThe Secret to Improving Reviews & Boosting ROI
Carla Caccavale, a brand strategist at TrustYou, a company that provides solutions for businesses to analyze reviews, tweets, and posts across the social web, explained recently that guest satisfaction can be achieved through a “secret sauce”. The secret to exceptional service shouldn’t be something that is hard to understand or implement, as it is something we are all expected to intuitively have – common sense. After all, it’s not rocket science! Unfortunately, common sense is not so common. Naturally, the lack of common...
read moreBooking a Coachella hotel from the eyes of a hotel marketer
As a hospitality marketer, there are many things of which I take note when booking a hotel room. I love when a hotel has clearly dedicated time and money to its online presence – it tells me that if the property sees the value in spending money on the page, that off the page it will likely also fit my needs and desires. So when I decided to attend the Coachella Valley Music and Arts Festival very last minute, I knew I might have to do some digging to find both a hotel with availability and a hotel worthy of my business. To my dismay, I found...
read moreFilter Failure: What Young Businesses Can Learn From Instagram’s New Terms Debacle
The following is a guest blog post from Sammy, who offers advice on how small businesses can learn from Instagram’s recent faux-pas. Instagram recently made waves by releasing new terms of service which stated that the photo-sharing social network could sell user photos to whomever it liked. Perhaps the company, which was acquired in Facebook in 2012, according to Mashable.com, thought on-the-go users would blindly give up their right to artistic ownership. Instead, the perceived money grab created an uproar, causing some users to...
read moreDealAngel Finds the Best Hotel Value For the Best Price
If you’ve ever planned a trip, you know what it’s like to spend hours and hours searching for a hotel. Not all hotels are created equal, so it can be very difficult to find the right place to stay. With so many choices, prices and so many hotel search sites, it can be impossible to know if you are really getting the best deal. That is where DealAngel comes in. As the first hotel “find” engine, the site promises the highest value for your money across the whole market. DealAngel works like a stock broker for the stock market for hotels:...
read moreEcommerce – Tips for Writing Product Descriptions
The following is a guest blog post from Zubin, who offers advice on content marketing. Many ecommerce sites have product pages containing very little information about the product being offered. At times, product descriptions only include a photo of the product, as well as the colors and sizes available. Such information is usually not sufficient to convince a customer to make a purchase. Here are some tips which will help you create effective product descriptions for your site. 1. Write it yourself A proper product description needs to be...
read more
