One of the best things a hotel can do is run a blog. This gives customers a chance to see what activities are around your area. It’s always a great way to draw in new customers and gain direct bookings through your hotel’s website. If you’re new to the idea of blogging and its effects then you’ve come to the right place. I’m going to show you a few simple steps in which you can use SEO strategy to maximize the reach of your hotel’s blog posts.
Step 1: Do Your Research
Before you even begin writing your thoughts down on paper, you need to make sure you’re researching what your audience is interested in. Besides doing research on your blog’s topic, it’s also important to find one specific word that people will use to find your blog on Google. This is called a keyword and it becomes the bread and butter of your blog post. When researching a good keyword, there are a few things to keep in mind such as you want the keyword to be searched often but not have a lot of competition. Avoid large general keywords, for example, if your blog is about the Hollywood Bowl then avoid using Hollywood Bowl and try something like “The Hollywood Bowl” or “Hollywood Bowl Tickets.” Try to make your keyword as relevant to your topic since it’s what people are googling. There are a few good tools you can use to help you find the best keyword for your blog. Here is a collection of a few free sites you can use to find a really good keyword.
Step 2: Getting Down and Dirty with WordPress
Once your blog is written and you’ve found a keyword that correctly identifies what your blog is about, it’s time to log into WordPress and get to work. WordPress will help you determine what needs to be added to your blog post to help you maximize your SEO strategy. Your goal is to turn all the red and orange dots into green once before you post your blog. Once inside WordPress it’s important to enter your keyword into the focus keyword slot at the bottom of the page. Also a good tip is to have the keyword appear in the first paragraph. You’ll also want to customize the meta tag which is a short paragraph about your blog that will be displayed under the URL. Once done with that you can select which categories best fit your blog and choose a few tags to maximize the reach of your blog.
Step 3: Getting Creative with Your URL
Before you make your blog public, you might want to pay special attention to the blog’s URL. We’ve all seen the awfully long and seemingly random string of numbers and letters called a URL. The whole point of writing a blog is having it be read by as many people as possible. Google will use your hotels blog URL to help it understand what the post is about. If your URL is some random stream of numbers and letters, then Google won’t rank it as well. Therefore take a few minutes to improve the URL for readability.
Step 4: Let Your Blog Be Loved By All
Once you’ve got everything set up on WordPress, it’s important to remember to optimize your blog for mobile websites. We all know the importance of this step since we all are attached to our phones. Studies have shown that people are using their phones versus a computer to go online. Therefore, your hotel’s blog will most likely be viewed on a smartphone!
Last Step: Have Fun With It
There are many technical things you can do to improve the reach of your blog post. This step will help you get started, but remember the most important thing when it comes to including SEO strategy into your hotel’s blog is to have fun with it!